Welcome to FIS   Sponsored By
Subscribe to FIS | Register with FIS | Advertise with FIS | Newsletter | About FIS | Contact us
If you would like to send us an article, contact Margaret Stacey

Whitefish ShowHow 2018.

Fish Processing in the Digital World

  (DENMARK, 10/2/2018)

Marel has hosted its Whitefish ShowHow in Copenhagen for the fourth consecutive year, giving more than 150 guests from 26 countries a first-hand experience of how advances in processing technology can boost their results, using demonstrations, lectures, and virtual and augmented reality experiences.

Innovation, digitalization and the value of knowledge 

In the morning session, guest speakers Dag Sletmo, Senior Vice President and Seafood Analyst at Norway's leading financial group DNB, and Pétur Hafsteinn Pálsson, CEO of Icelandic fish company Vísir hf, emphasized the accelerating impact of digitalization on fish processing.

The Whitefish Show is an exclusive opportunity to experience first-hand how advances in whitefish processing technology can boost results.

Dag Sletmo drew on the experience of the Norwegian fishing industry which is already putting sensors aboard fishing vessels in order to, for example, better understand the dynamics of the fish stocks and better manage resources.

"They have the dream of putting sensors on all Norwegian fishing vessels, which would have a huge economic impact, " said Dag Sletmo, Senior Vice President and Seafood Analyst at DNB

Pétur Pálsson talked about the opportunities being created by digital solutions in the industry, commenting that “The seafood industry is at a bigger crossroad than we’ve ever seen.”

One reason for this is that the time it takes to process fish is now much shorter than in the past. “You have the equipment to finish production in 10 minutes – producing all kinds of product,” he said.

Pálsson also said that market demands are driving a lot of the new innovations, and that the value of knowledge has increased. "You can now see the type, size, and species of fish caught before it’s landed, which helps plan processing," said Pétur Hafsteinn Pálsson.

Demonstrations of Marel's processing equipment and software show how you can better utilize the raw material, while reducing processing time and increasing automation and food safety.

Knowing what’s coming into the factory two days before it reaches the factory not only makes it easier to fill orders and fully utilize the raw material, it also helps make wild fish processing more competitive with the farmed fish industry.

As for social responsibility, Pálsson said the technological advances are not only helping people to keep their jobs, they’re also keeping those jobs in the fishing villages, and improving the types of jobs required in the industry.

Vísir has been at the technological forefront of the Icelandic fishing industry for a long time, and now has a twenty-year database of information to draw on. This helps them know how to get a certain balance of species and ratio of sizes at any given time of year, while also being important for traceability. Summing up he said, “The better the information you have, the better the decision you make.”

Sigurdur Ólason, EVP Marel Fish, emphasized how Marel sees its role amid all the technological changes. "We see ourselves as a strategic partner – with the processing knowledge, the equipment, Innova software – and it’s our role, in partnership with you, our customers, to fully realize the benefits of digitalization", saidnSigurdur Ólason, EVP Marel Fish.

 The showhow is also a valuable networking opportunity.

Future-ready demonstrations and discussions

In the demo hall, equipment demonstrations were running all day, with presentations of various solutions including a FleXicut line with multiple outputs including robot packing into boxes on one side and robot packing onto trays on the other.

Modern fish processing facilities via virtual reality.

For the first time, demonstrations also spilled onto the second floor of the exhibition center, with an Innova Food Processing Software control room showing how Innova helps monitor and control processing with equipment in the demo hall. This is also where Innova seminars were held, aimed at showing how to take advantage of the full production control that Innova offers.

Other seminars during the afternoon covered topics such as automating quality control, optimizing retail solutions, and making the most of the FleXicut service program.

The panel discussion at the end of the day brought some lively debate on how the whitefish processing industry will move forward, with panelists addressing not only the technological advances themselves, but also the way people respond differently to such changes. As Péter Pálsson put it during the panel discussion, “The fish company must create the culture to embrace technology.”

About the Whitefish Show

Seafood processors from the whole world gathered at the second edition of Marel’s Whitefish ShowHow, which took place at Marel’s Demonstration and Training center off Copenhagen airport in Denmark, on September 26, 2018. 

The event brings together whitefish industry leaders from all over the world to discover the latest processing technology and hear guest speakers address some of the key issues the industry faces. 

At this unique event, Marel demonstrates how its equipment and software solutions help optimize raw material utilization, reduce processing times and labor costs, and improve processes throughout the value chain.

Source: Marel

Related News

[email protected]

Information of the company:
Address: Progress Point, new demonstration center (just 5 minutes from Copenhagen Airport) Marel Kirstinehøj 56B
City: Kastrup
State/ZIP: Copenhagen (DK -2770)
Country: Denmark
Phone: +45 8930 4380
Fax: +45 86 785 810
E-Mail: [email protected]
More about:


Click to know how to advertise in FIS
Smarter Processing with Marel in Brussels
Red Lobster Partners With Ocean Conservancy To Help Protect And Preserve The World's Oceans
Lloyd’s Register Nets First Audits for New ASC Aquaculture Standard
Sterling Sturgeon California’s Sustainable Farmed Fish Fills The Need For Demand
FISA to Showcase it Products at Skipper Expo International Aberdeen 2019
BioFishency Raises $2.4 Million for its Water Treatment Systems for Aquaculture
Elior North America Expands Responsible Seafood Menu for Clients
Cermaq Launches Brand Platform: True Arctic - Slow Raised Salmon
IKEA Canada Introduces New, Sustainable Salmon Balls
Pacific Seafood Releases Second Annual Corporate Social Responsibility Report
Orkla Health Further Strengthens its Commitment to Sustainability with the Blue MSC Label
True North Seafood and Sequential Brands Group Partner to Develop New Martha Stewart Product Line
What’s For Dinner Today? ASC Launches Recipe Pages
Kongsberg Digital to Deliver State-of-the-Art K-Sim Fishery Simulator to VDAB in Belgium
Marel: 2018 Results - 15% Revenue Growth and a Solid 14.6% EBIT Margin in 2018
StarKist Expands Tuna Creations Pouch Line With New Asian Inspired Flavors
Friend of the Sea Leads Just Eat to Take Shark Fin Soup off the Menu
NetRobot Keeps Nets Free from Fouling
From Health Food to Biofuels: Meet the First Algae Farm to Attain ASC-MSC Certification
Handy’s Innovations that Continue to be the Industry Standard Today.
More Articles...

SFP announces Target 75 progress
United States The Target 75 initiative launched by Sustainable Fisheries Partnership is halfway toward the goal of 75 percent of seafood production in key sectors classified as sustainable or improving toward sustainability by the end of 2020.
Auction of new crab quotas expected to generate nearly USD 1.3 billion
Russia Fed. Russia’s Federation Council has approved a law that provides for the introduction of a new type of crab catch quotas.
So far in 2019, Korea and Japan are the main destinations for surimi exports
United States At US Customs, the average price of Alaskan pollock surimi (Theragra chalcograma) (HS 0304991130) was USD 2.70/kg in February. This price is up 8% on that of January and 6% on that of February 2018. I...
Surimi imports of Extra-UE increased in 2018
European Union  Table 1: CIF price of Extra-EU surimi imports, of the 28 countries of the EU, 2019/2018, USD/kg Origin ...
Maruha Nichiro Corporation
Nichirei Corporation - Headquarters
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation -Wartsila Group Headquarter-
ITOCHU Corporation -Headquarter-
BAADER - Nordischer Maschinenbau Rud. Baader GmbH+Co.KG (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Sea Harvest Corporation (PTY) Ltd. - Group Headquarters
I&J - Irvin & Johnson Holding Company (Pty) Ltd.
Blue Continent Products (Pty) Ltd - (Oceana Group Limited)
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods, Inc
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO - Food and Agriculture Organization - Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Group Headquarters
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Omega Protein Corporation
Marona S.A.
Mowi ASA (formerly Marine Harvest ASA) - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. - Headquarters
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
Mitsubishi Corporation Marine Products Depts. D.Team
CJ Corporation  - Group Headquarters
Greenpeace International - The Netherlands | Headquarters
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
NOREBO Group (former Ocean Trawlers Group)
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation - Headquarters
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart / Wal-Mart Stores, Inc. (Supermarket) -Headquarter-
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
INVE Group - Head Office
Marine Stewardship Council - MSC Worldwide Headquarters
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
Morpol ASA - Group Headquarters
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2019 Fish Info & Services Co.Ltd| All Rights Reserved.   DISCLAIMER