Welcome to FIS   Sponsored By
Subscribe to FIS | Register with FIS | Advertise with FIS | Newsletter | About FIS | Contact us
If you would like to send us an article, contact Margaret Stacey
   


The BAP “star” logo for on-pack use, which recognizes product from associated or integrated facilities with a star-based ranking system.

Redesigned BAP Logo Unveiled As Part Of Rebranding Campaign

  (UNITED STATES, 7/30/2019)

The Global Aquaculture Alliance has announced that its industry-leading third-party aquaculture certification program, Best Aquaculture Practices (BAP), has a new look. On July 25, GAA unveiled a redesigned BAP logo as part of a rebranding campaign that will officially roll out in October 2019.

Since its inception in 2002, BAP has evolved and grown tremendously, and the rebranding campaign acknowledges the program’s journey from an industry-facing solution to a publicly recognized brand. The centerpiece of the rebranding campaign is a new BAP logo that is more consumer friendly and displays more clearly on pack, in print and online. The refreshed BAP logo better speaks to the program’s goal of continuous improvement and the program’s connection to GAA, which underwent a rebrand in 2016 as the organization approached its 20th anniversary.

The BAP logo is free to use; there is no logo-licensing fee associated with BAP.

“We make the BAP logo available to certified partners free of charge and want to make sure that the logo is attractive, meaningful and easily recognized in global markets. This redesign has incorporated feedback from our partners and clearly links to the assurances on the environment, social, animal welfare and food safety provided by the BAP program,” said GAA CEO Andrew Mallison.

GAA CEO Andrew Mallison.

The new BAP logo has a horizontal parent version for improved readability and brand recognition and has an acronym version that is clearly visible on pack, in print and online. The new logo resembles an eye, which speaks to the program’s attention to detail in the standards-development and auditing process, and features a fish that points to the name and faces forward, recognizing that the program is on a path toward continuous improvement. Finally, there’s a subtle check mark embedded in the fish, signifying independent, third-party verification of the product.

In addition to the new logo, the rebranding campaign that’s launching in October will also feature a redesigned BAP website; a marketing toolkit for retailers and foodservice operators containing point-of-sale materials, photo and video assets, and more; a separate marketing toolkit for producers; resources and signage for business-to-business events; and consumer-facing messaging to tell the story of responsible aquaculture.

About Best Aquaculture Practices

Best Aquaculture Practices (BAP) is an international certification program based on achievable, science-based and continuously improved performance standards for the entire aquaculture supply chain that assure healthful foods produced through environmentally and socially responsible means. BAP certification is based on independent audits that evaluate compliance with the BAP standards developed by the Global Aquaculture Alliance.

Source: BAP

Related News

[email protected]
www.fis.com


Information of the company:
Address: 5661 Telegraph Road, Suite 3A
City: St. Louis
State/ZIP: Missouri (63129)
Country: United States
Phone: +1 314 293 5500
Fax: +1 314 293 5525
E-Mail: [email protected]
More about:


Location:

View Larger Map



 Print


Click to know how to advertise in FIS
MORE ARTICLES
Seiyu Becomes First Retailer in Japan to Market BAP Seafood
Zeus Capital Advises on Creation of EUR300m Seafood Business
The MSC Response to the Coronavirus Pandemic
Friend of the Sea Publishes New Sustainability Criteria
GOODFISH Redefines Conscious Functional Snacking with Salmon Skins
Norwegian High Quality Marine Fish Oil Products
Acme Smoked Fish Corp. Introduces Smoked Nova Salmon Convenience Pack
Swedish Algae Factory Takes in an Investment of USD 5 Million
Goodtech’s Portabulk FAB Technology Adopted by Major Fish-Feed Provider (video)
Conservation Alliance Welcomes Executive Director to Lead on New Strategy
Wild Alaska Pollock Week
Michelin Chefs’ Love Affair with Norwegian Shellfish Continues
Outcompeting Pathogenic Bacteria in Aquaculture
Blockchain Could Fight Illegal Fishing and Help Tuna Stocks Recover
The New Fish Wave: How to Ignite the Seafood Industry
A Strong Start for the Norwegian Seafood Year – a 15 per Cent Increase from Last Year
Ireland Chooses CLS' Vessel Monitoring
WSI Calls the Seafood Industry to Wake Up and Meet Gender Equality
FishWise Casts a Wider Net for Seafood Ethics
The Marine Stewardship Council Encourages Americans to Choose Seafood that's 'Good for You and the Ocean Too'
More Articles...

Lenguaje
FEATURED EVENTS
  
TOP STORIES
European South Pacific Jack mackerel fishery achieves MSC certification
Netherlands The Hague – A new milestone has been reached for sustainable jack mackerel fishing in the South Pacific. Following a 15-month assessment, the European South-Pacific Jack Mackerel Fishery was cer...
Lockdown could have long-lasting impact on fishing industry
India The forced fishing holiday due to the 21-day lockdown will have a long-lasting impact on the fishing industry in Mangaluru, which is already dented by lesser catch this year. With investments alrea...
CORONA VIRUS| Measures for fishermen: Guarantee Funds
Norway The Government proposes to increase the allocation for guarantee lots by NOK 5 million. Guarantee licenses are, in a way, a daily allowance for fishermen. - Although fishing is largely normal, it is ...
Shrimp seller identified as possible coronavirus 'patient zero'
China Identified as Wei Guixian, she was selling shrimps at the Huanan Seafood Market when she developed a cold Beijing/London: A 57-year-old female shrimp seller in China's Wuhan city, the originating p...
 
Maruha Nichiro Corporation
Nichirei Corporation - Headquarters
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation - Wartsila Group Headquarters
ITOCHU Corporation -Headquarter-
BAADER - Nordischer Maschinenbau Rud. Baader GmbH+Co.KG (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Sea Harvest Corporation (PTY) Ltd. - Group Headquarters
I&J - Irvin & Johnson Holding Company (Pty) Ltd.
AquaChile S.A. - Group Headquarters
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods, Inc
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO - Food and Agriculture Organization - Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Brim ehf (formerly HB Grandi Ltd) - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Group Headquarters
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Mowi ASA (formerly Marine Harvest ASA) - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. - Headquarters
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
CJ Corporation  - Group Headquarters
Greenpeace International - The Netherlands | Headquarters
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
NOREBO Group (former Ocean Trawlers Group)
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation - Headquarters
Cooke Inc. - Group Headquarters
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart | Wal-Mart Stores, Inc. (Supermarket) - Headquarters
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
Marine Stewardship Council - MSC Worldwide Headquarters
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
SeaChoice
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2020 Fish Info & Services Co.Ltd| All Rights Reserved.   DISCLAIMER