Welcome to FIS   Sponsored By
United States
Subscribe to FIS | Register with FIS | Advertise with FIS | Newsletter | About FIS | Contact us
If you would like to send us an article, contact Margaret Stacey
   


SalveaTM is a feed concept for aquaculture.

French Seafood Lovers can Look Forward to Getting Closer to Nature with SalveaTM

  (DENMARK, 9/26/2019)

Global aquafeed supplier BioMar and French rainbow trout producer Aquadis Naturellement partner to bring farmed fish closer to end consumers. Aquadis Naturellement’s rainbow trout fed with BioMar’s SalveaTM feeds aim to provide consumers with what they are looking for - a natural and sustainable seafood choice.

An emerging consumer trend
The partnership takes its departure from an emerging trend in consumer behaviour. “Today’s seafood consumers are not only interested in what’s on their plate, they also want to know where it comes from, how it is made and what is in it.” explains Ole Christensen, Vice President of EMEA Division at BioMar Group.

Aquadis Naturellement’s rainbow trout is fed with BioMar’s SalveaTM feeds.

“With a lot of mixed messages in the market it can be confusing for the consumer to make a healthy choice and that is why many look for natural and organic foods. This is how the “back to nature” trend has emerged,” Ole Christensen continues.

Jean-Pol Le Ribault, CEO of French trout producer Aquadis Naturellement, agrees: “Consumers are concerned whether the food choices they make are good for their well-being and if it has been produced in a sustainable manner.”

“This development increases our responsibility as fish farmers for providing wholesome seafood which also respects nature and its resources,” Jean-Pol Le Ribault adds.

SalveaTM – a natural and sustainable choice

Ole Christensen.

SalveaTM, developed by BioMar, is a new feed concept based on two clearly defined pillars: “closer to nature” and “with a sustainable profile”.

“Getting back to nature does not only mean getting from nature. It also means giving back to nature. This is the fundamental idea behind SalveaTM. With SalveaTM we aim to assist our customers in providing today’s consumers with a natural and sustainable seafood choice,” explains Ole Christensen.

The first feed under the SalveaTM portfolio will be available for rainbow trout farmers in the French and Spanish market. The recipe has a natural characteristic as it contains naturally derived pigments, added natural antioxidants and ingredients that resemble natural prey for fish, such as insect meal. It also includes an increased level of the healthy Omega-3 fatty acids EPA and DHA, which have proven health benefits for both fish and humans.

Together with the inclusion of the above-mentioned insect meal, which replaces part of the fish meal, the SalveaTM recipe uses fish trimmings meal. This results in a FIFO* as low as 0.3, making it very sustainable.

“It is important to emphasise that SalveaTM is not only about individual raw materials, as these may change. Products under the concept may change, yet the basis of SalveaTM lies in a consumer demand, looking for a natural, healthy and sustainable lifestyle” Ole Christensen emphasizes.

A simple solution
Ole Christensen explains: “SalveaTM is the simple solution for bringing farmed fish closer to end consumers. For our customers, this is a new opportunity to talk the same language as the end consumer with a message that is easy to understand. They will be creating a competitive advantage for their business while doing their part in caring for the oceans.”

Jean-Pol Le Ribault says: “With SalveaTM, we aim to increase our contribution to the conservation of the environment, backing up the benefits deriving from the fact that our fish are being raised on a RAS system. Given the highly sustainable profile of SalveaTM, we also meet consumer demands, as this feed concept offers what our target audience, the French seafood consumers, is looking for: a natural and sustainable choice.”

SalveaTM feeds are the simple solution for fish farmers to provide fish to consumers that look for increasing their well-being through a healthy lifestyle.

Powered by partnership
The strong partnership of BioMar and Aquadis Naturellement dates back to 2010, where Aquadis Naturellement built its first RAS facility in Moulin Neuf in Brittany, France, to which BioMar contributed by sharing its expertise within this field.

“We are happy to partner with Aquadis Naturellement to be our first SalveaTM customer and we look forward to partner with more fish farmers joining us in driving the change in seafood consumption,” Ole Christensen concludes.

*FIFO (Fish In - Fish Out) is an internationally ratio that determines the performance of aquaculture in relation to the marine fish that are utilised in feed and farmed fish.

About BioMar

BioMar is a leading supplier of high-performance feed to the global aquaculture industry. Currently, BioMar operates 14 feed factories and is currently constructing another two. The factories are placed across the globe in Denmark, Spain, France, Greece, Turkey, Norway, Scotland, Chile, China, Costa Rica, Ecuador and very soon also in Australia. Roughly, one out of five farmed fish produced in Europe, South and Central America is fed on BioMar feed. Worldwide, BioMar supplies feed to around 80 countries and for more than 45 different fish species. BioMar is wholly owned by the Danish industrial group Schouw & Co, which is listed on the NASDAQ, Copenhagen.

About Aquadis Naturellement S.A.S.

Aquadis Naturellement is a French trout producer established in 2009 and based in Plouvorn, Brittany. Aquadis Naturellement is breeding and processing farmed fish and fresh fish trade produce. 85 % of its the turnover is generated on the French market, while 15 % go to European export markets. Aquadis Naturellement operates 3 fish farms and one processing plant.

Aquadis Naturellement is a French trout producer.

Source: BioMar

Related News

[email protected]
www.fis.com


Information of the company:
Address: Vaerkmestergade 25, 6th floor
City: Aarhus
State/ZIP: (DK-8000 )
Country: Denmark
Phone: +45 86 204 970
Fax: +45 86 144 388
E-Mail: [email protected]
More about:


Location:

View Larger Map


Approval / Accreditation / Certified / Oversight by...
HACCP  ISO   E.U.  USDA/USDC & FDA  BVQi 



 Print


Click to know how to advertise in FIS
MORE ARTICLES
Blockchain Could Fight Illegal Fishing and Help Tuna Stocks Recover
The New Fish Wave: How to Ignite the Seafood Industry
A Strong Start for the Norwegian Seafood Year – a 15 per Cent Increase from Last Year
Ireland Chooses CLS' Vessel Monitoring
WSI Calls the Seafood Industry to Wake Up and Meet Gender Equality
FishWise Casts a Wider Net for Seafood Ethics
The Marine Stewardship Council Encourages Americans to Choose Seafood that's 'Good for You and the Ocean Too'
Two Thirds of Seafood Consumers Call For Radical or Significant Change to Feed Growing Population
Thai Union’s SEALECT Tuna Collaborates with Local Chili Paste Brand to Launch Thai-style Tuna Flakes
Valka to Deliver the World’s Most Efficient Processing System for Whole Salmon
New Zealand Salmon – Still the Best Choice
Seafoodia Proposes a New Logistics Solution in 2020
ForSea Becomes the First Shipping Company in the World to Serve only MSC and ASC Labelled Fish and Seafood
Gluten Free, Heart Healthy, Sustainable Surimi Made with Natural Ingredients
Flakstadvåg Laks AS Invests in SUB CHILLING™ System from Skaginn 3X
Thai Union Receives Sustainability Disclosure Award for Sustainability Reporting
From ‘Sea to Plate’: Sirane’s Seafood Packaging Range
Darling Ingredients Acquires 100% of EnviroFlight
Kingfish Zeeland Secures Strategic Funding for Its EU and US Expansion
Thai Union Increases Stake in Thammachart Seafood Retail
More Articles...

Lenguaje
FEATURED EVENTS
  
TOP STORIES
Spain consolidates as the largest consumer of Norwegian Skrei worldwide
Spain Currently the Spaniards consume more than 4,000 tons per year of this fresh and wild seasonal gourmet cod, even higher than the consumption of the Norwegians themselves Available in mor...
Peruvian seafood industry suspends exports to China due to coronavirus
Peru Seafood companies will stop sending their marine products to China and various countries in Asia due to the coronavirus outbreak, said Carlos Milanovitch, chairman of the Committee on Fisheries and Aq...
Squid exports to China still unaffected by coronavirus
Argentina Despite the outbreak of coronavirus that plagues the Asian country, squid exports have remained in a very similar level to the previous year and so far there was no drop in orders, although it is nece...
Statistics on catches of black cod (sablefish) GOA-BSAI (2018-19)
United States Population Level Alaska sablefish are below target level and Pacific coast sablefish are near target level. Fishing rates promote population growth Status According to the 2015 stock assessme...
 
Maruha Nichiro Corporation
Nichirei Corporation - Headquarters
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation - Wartsila Group Headquarters
ITOCHU Corporation -Headquarter-
BAADER - Nordischer Maschinenbau Rud. Baader GmbH+Co.KG (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Sea Harvest Corporation (PTY) Ltd. - Group Headquarters
I&J - Irvin & Johnson Holding Company (Pty) Ltd.
AquaChile S.A. - Group Headquarters
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods, Inc
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO - Food and Agriculture Organization - Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Brim Ltd (formerly HB Grandi Ltd) - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Group Headquarters
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Mowi ASA (formerly Marine Harvest ASA) - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. - Headquarters
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
CJ Corporation  - Group Headquarters
Greenpeace International - The Netherlands | Headquarters
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
NOREBO Group (former Ocean Trawlers Group)
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation - Headquarters
Cooke Inc. - Group Headquarters
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart | Wal-Mart Stores, Inc. (Supermarket) - Headquarters
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
Marine Stewardship Council - MSC Worldwide Headquarters
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
SeaChoice
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2020 Fish Info & Services Co.Ltd| All Rights Reserved.   DISCLAIMER