Welcome to FIS   Sponsored By
Subscribe to FIS | Register with FIS | Advertise with FIS | Newsletter | About FIS | Contact us
If you would like to send us an article, contact Margaret Stacey

Amcor is a global leader in developing and producing responsible packaging.

Seafood Packaging that Convinces Squeamish Shoppers

  (AUSTRALIA, 11/19/2020)
With a huge variety of fish now available to purchase in the grocery store, it's no surprise that buying seafood can be overwhelming.

More squeamish shoppers are put off by the way fish smells and looks, and the idea of messy handling. The good news is that for these shoppers, their aversion to handling raw fish can be combatted with the right packaging. Amcor provides specialised packaging for fish and seafood offering skin films, VSP and MAP packaging solutions to keep fish and seafood fresher for longer.

Demonstrating the qualities of chilled fish

According to findings from the European Market Observatory for Fisheries and Aquaculture Products, today’s consumer wants the convenience and ease of preparing fish but are primarily looking to buy a product that will give them the nutrition they need.

Almost a third (30%) of fresh fish shoppers claim that they would “go without” if they can’t find the quality they want.

Understanding what is preventing shoppers from purchasing seafood is key to coming up with solutions for seafood that is more accessible.

With quality being more important to fresh fish shoppers than price and promotions, packaging that clearly demonstrates quality should capture the modern consumer’s attention and encourage them to spend more. For example, SkinTite® seafood packaging, which has a second skin effect that allows consumers to easily see and touch the product.

Removing the squeamish factor

Out of all the proteins available, fish is seen as the “scariest” by shoppers. It is up to seafood professionals to demystify the misconceptions surrounding fish. Shoppers say that the way seafood looks, sometimes with head and eyes included, is the main reason they are afraid to purchase seafood.

Additionally, handling and preparing seafood in conjunction with not understanding how to cook fish makes seafood too much effort for many shoppers. Brands must educate consumers with clear and simple labelling that grabs their attention and demystifies the process of selecting and cooking fresh fish.

Shoppers want to understand that their fish has been ethically farmed, sourced and packaged.

Packages that allow in-pack cooking are particularly attractive to hesitant consumers. For example, OvenRite® provides convenience by enabling prepared seafood to be taken straight from retail shelf and into the oven without the consumer ever having to touch it.

Helping consumers make informed decisions

Understanding what is preventing shoppers from purchasing seafood (convenience, lack of inspiration, lack of information etc.) is key to coming up with solutions for seafood that is more accessible. Particularly at a time when sustainability is driving purchasing behaviour.

Ensuring that packaging uses less plastic and has clear, easy to understand labelling substantiated by third party certification will help prevent any confusion caused by vague language and confusing terminology.

SkinNova™ combines SkinTite® skin film with a flat cardboard base laminated to a high-barrier liner. Compared to traditional packaging, SkinNova™ replaces plastic trays with a cardboard base, reducing plastic use by over 70% and CO2 emission by up to 45%.

Shoppers want to understand that their fish has been ethically farmed, sourced and packaged. Brands and retailers that offer this kind of transparency via packaging like SkinNova®, which uses 70% less plastic than conventional MAP packaging and offers natural looking presentation, will win.

And for squeamish shoppers in particular, there is the option of a packaging solution like OvenRite®, which gives consumers the option of eating healthy, fresh fish without the need to handle it.

About Amcor

Amcor is a global leader in developing and producing responsible packaging for food, beverage, pharmaceutical, medical, home and personal care, and other products.

With 250 locations in 40+ countries, Amcor is the global leader in responsible packaging.

Source: Amcor

[email protected]

Information of the company:
Address: 679 Victoria Street
City: Abbotsford
State/ZIP: Victoria (VIC 3067)
Country: Australia
Phone: +61 3-92269000
Fax: +61 3-92269050
E-Mail: [email protected]
More about:


View Larger Map


Click to know how to advertise in FIS
BioMar Continues to Invest in the Shrimp Segment
Aquaculture Start-up Solar Oysters Aims to Clean the Chesapeake Bay
Seafood Packaging that Convinces Squeamish Shoppers
The Finest Seafood Products from Around the World
NovoNutrients Fast Tracked in the FEED-X Global Search for Sustainable Innovations to Solve Major Protein Supply-Chain Challenges
Flexible Packaging for Fish & Seafood
Norwegian Salmon in Top Spot on Global Sustainable Food Ranking
First Kelp and Hiziki Seaweed Farms Achieve ASC-MSC Certification
Samherji Acquires a Vessel to Catch and Conserve Live Fish
Huon RSPCA-Approved Salmon Hits Coles Shelves
True North Seafood Acquires Mariner Seafood
Smartphone Photo App Makes Gathering Shrimp Data Easier Than Ever
Valka Introduces New Possibilities in Salmon Fillets Portioning
PVC Rain Gear for Aquaculture Designed for Comfort and Built to Last
First Facilities Certified to BAP Chain of Custody Standard
ASC Salmon Given Green Rating in New Good Fish Guide
Chicken of the Sea Celebrates World Food Day by Announcing Donation of More than 2.5 Million Servings of Protein Rich Seafood Throughout 2020
Kongsberg Maritime to Deliver Large Electric Winch Package to New Vessel for Faroese Fishing Company JFK
Atlantic Sapphire Revolutionizes the Salmon Industry with Sustainable, U.S. Raised Bluehouse Salmon Product
Echo Detects Red Shrimp in the Mediterranean
More Articles...

Celebration of the 'Alaska Seafood Fair' with Co-op Tohoku
Japan The Alaska Seafood Marketing Association (Headquarters: Juneau, Alaska, USA) is working with the Co-op Tohoku (Headquarters: Sendai City, Miyagi Prefecture, Chairman: Katsuhito Fuyuki) from November 1...
Huge search continues for missing crew after fishing boat sinks
United Kingdom A desperate search for two missing fishermen has entered its second day after their boat sank off the East Sussex coast. The coastguard pulled one man from the water after the vessel, Joanna C, se...
Domestic market situation for wholesale frozen fish
Russia Fed. From November 16 to 22, the price dynamics of frozen fish in the wholesale segment of the domestic market continued to be multidirectional. In the Far East region, prices for pollock (93 rubles / k...
Lots of fishing is going on across Alaska – November updates!
United States A preliminary wrap up of Alaska’s 2020 salmon fishery shows that communities will be hurting in terms of fish tax revenues this coming year. The value of salmon landings is down by half or much ...
Maruha Nichiro Corporation
Nichirei Corporation - Headquarters
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation - Wartsila Group Headquarters
ITOCHU Corporation - Headquarters
BAADER - Nordischer Maschinenbau Rud. Baader GmbH+Co.KG (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Sea Harvest Corporation (PTY) Ltd. - Group Headquarters
I&J - Irvin & Johnson Holding Company (Pty) Ltd.
AquaChile S.A. - Group Headquarters
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods, Inc
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO - Food and Agriculture Organization - Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Brim ehf (formerly HB Grandi Ltd) - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Group Headquarters
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Mowi ASA (formerly Marine Harvest ASA) - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. - Headquarters
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
CJ Corporation  - Group Headquarters
Greenpeace International - The Netherlands | Headquarters
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
NOREBO Group (former Ocean Trawlers Group)
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation - Headquarters
Cooke Inc. - Group Headquarters
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart | Wal-Mart Stores, Inc. (Supermarket) - Headquarters
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
Marine Stewardship Council - MSC Worldwide Headquarters
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2020 Fish Info & Services Co.Ltd| All Rights Reserved.   DISCLAIMER