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Ocean's new Pole & Line eco-friendly and responsible tuna (Photo: Ocean Brands)

New Pole & Line Eco-Friendly Responsible Tuna

  (CANADA, 4/25/2012)

Ocean’s has added its New Pole & Line Chunk and Flaked Light Tuna in Water to its quality range of seafood products.

Pole & Line is a simple and eco-friendly method of tuna fishing using a hook attached to a pole.

This method is rated by many conservation groups as the most environmentally friendly method of fishing tuna, as it eliminates by-catch of other marine life such as sea turtles and sharks.

Over the past five years, Ocean's has become an industry leader in the sustainable management of its operations (Photo: IPNLF)

Ocean's Pole & Line tuna is caught in the Maldives in the Indian Ocean. The pole and line fishery yields positive socio-economic benefits for the Maldives including job creation and the development of a sustainable export industry. Ocean's is a founding member of the International Pole & Line Foundation.

In 2008, the company implemented two core strategies to bolster its approach, including the development of a Green Group and a fully audited carbon footprint to reduce environmental impacts and maximize efficiencies wherever possible.

Ocean's canned and frozen seafood products are distributed through major retail and food service channels across Canada and to several overseas markets

Ocean’s policy is to procure tuna from regions that are fished at sustainable levels and to work closely with suppliers to ensure dolphin friendly fishing methods are implemented at all times.

About Ocean Brands

Ocean's products are developed under the strictest quality assurance programs in the industry
Ocean’s is a leading seafood brand in Canada, internationally known for its leadership in product innovation, quality management and sustainability.

With a long history in the seafood industry Ocean's was established in 1962, and in 1983 the "Ocean's" seafood brand was launched in Canada and New Zealand.

Ocean Brands joined the Jim Pattison Group in 2011.

The company’s focus is to bring the best and most innovative foods to Canadian consumers from around the world.

Ocean Brands will continue to develop the Ocean's seafood brand and will introduce new non-seafood items shortly, under a newly created brand.

Source: Ocean Brands

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Margaret E.L. Stacey
Editor Companies and Products

[email protected]
www.fis.com


Information of the company:
Address: Suite 100 - 3600 Lysander Lane
City: Richmond
State/ZIP: British Columbia (V7B 1C3)
Country: Canada
Phone: +1 604-242-0030
Fax: +1 604-242-0029
E-Mail: [email protected]
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