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The mobile guide also spotlights each Alaska seafood species in a quick summary (Photo: ASMI)

Alaska Seafood's Quick Reference Guide Goes Mobile

  (UNITED STATES, 9/10/2012)

Alaska Seafood Marketing Institute (ASMI) announced the release of their Alaska Seafood Species Quick Reference Guide in a convenient and easy-to-navigate mobile format.

Users of the familiar spiral-bound flipbook can now find everything they need to know about Alaska salmon, whitefish, and shellfish varieties at the tip of their fingers on their mobile devices.

ASMI Retail Marketing Director
Larry Andrews

“Like its physical predecessor, the mobile version of the Alaska Seafood Species Quick Reference Guide contains valuable information about culinary preparations, harvesting, and sustainability,” said Larry Andrews, ASMI Retail Marketing Director.

The mobile guide also spotlights each Alaska seafood species in a quick summary that describes its flavor and texture, average size, nutritional facts, and availability.

The mobile Alaska Seafood Species Quick Reference Guide is part of Alaska Seafood U, ASMI’s free interactive, web-based training program designed for seafood counter employees, chefs, food buyers, and other members of the industry.

To download the Alaska Seafood Species Mobile Quick Reference Guide to your mobile device, please visit ASMI’s website

ASMI’s complete retail educational materials, including Alaska Seafood U, is also available at ASMI's website.

About Alaska Seafood Marketing Institute

ASMI, the Alaska Seafood Marketing Institute is a partnership of the State of Alaska and the Alaska seafood industry. ASMI works to promote the benefits of wild and sustainable Alaska seafood and offer seafood industry education.

For more than 50 years, Alaska has been dedicated to sustainable seafood. Seafood is so essential for Alaska’s way of life that the constitution has a mandate that “fish ... be utilized, developed and maintained on the sustained yield principle.”

The seafood industry is Alaska’s largest private sector employer. As a result, Alaskans understand the need to protect the fisheries and surrounding habitats for future generations.

Source: ASMI

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Margaret E.L. Stacey
Editor Companies and Products

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