Welcome to FIS   Sponsored By
Subscribe to FIS | Register with FIS | Advertise with FIS | Newsletter | About FIS | Contact us
If you would like to send us an article, contact Margaret Stacey
   


Chicken of the Sea Flavored Salmon Pouches include Lemon Pepper, Barbecue and Sweet & Spicy. (Photo Credit: BusinessWire)

Chicken of the Sea Leverages its Salmon Leadership with New Flavoured Salmon Pouches

  (UNITED STATES, 10/20/2014)

Best known for its tuna, Chicken of the Sea® is capitalizing on its leadership in salmon with this month’s launch of a new line of Flavored Salmon Pouches specially formulated to offer a healthy, convenient and tasty lunch alternative to traditional midday salads, sandwiches and rice bowls.

The new line is part of an ongoing transformation of the iconic, 100-year-old brand from a provider of affordable protein to a leading culinary innovator offering the new products, recipes and meal-planning insights needed to empower seafood fans to greater in-kitchen creativity and inspiration.

Now available at stores nationwide, the three new Chicken of the Sea Flavored Salmon Pouches represent the industry’s first line of flavored salmon pouches and draw from the company’s pioneering position in pouched salmon.

The new varieties provide a healthy, convenient and tasty lunch alternative.
• Chicken of the Sea Lemon Pepper Flavored Salmon Pouch: Premium, wild-caught Chicken of the Sea Pink Salmon seasoned with zesty lemon pepper in a 2.5-ounce pouch.
• Chicken of the Sea Barbecue Flavored Salmon Pouch: Premium wild-caught Chicken of the Sea Pink Salmon mixed with a tangy Barbecue seasoning in a 2.5-ounce pouch.
• Chicken of the Sea Sweet & Spicy Flavored Salmon Pouch: Premium wild-caught Chicken of the Sea Pink Salmon combined with the perfect combination of sweet and spicy seasonings in a 2.5-ounce pouch.

“As the recognized salmon sales leader, Chicken of the Sea enjoys unrivaled salmon expertise and product history – and it is this experience level that made creation of the industry’s first pouched flavored salmon line possible,” explained Erin Mrozek, Chicken of the Sea director of brand marketing.

“While most Americans know us for our tuna, we were the first to introduce skinless and boneless salmon in 1984, and have been strong supporters of the health, convenience, versatility and recipe-development benefits of pouched salmon ever since.”

Chicken of the Sea enjoys unrivaled salmon expertise and product history.

According to Mrozek, salmon is the country’s third-most consumed seafood and has enjoyed a resurgence on restaurant menus and as an alternative protein source, especially at breakfast. This growth in wild salmon, fueled by a combination of taste and health benefits, including the importance of Omega-3 fatty acids, has led to untapped consumer demand for pouched and canned salmon relative to tuna and other seafood.

“While Flavored Salmon Pouches were created to meet the growing demand for a convenient, alternative protein source, we expect the taste varieties in the new line to encourage new pouched salmon fans by creating compelling new usage occasions,” Mrozek added.

The pouches make it easy to transform routine lunchtime salads, sandwiches and rice bowls into any number of inspired midday creations.

Product development experts at Chicken of the Sea are looking at introducing new Flavored Salmon Pouch taste varieties in the future.

The launch of Flavored Salmon Pouches serves as a new product focus for Chicken of the Sea: 100 Years of Good, a year-long celebration of the iconic brand’s Centennial anniversary in 2014. A highlight of the celebration is the Great American Gratitude Tour, a 39-city, coast-to-coast journey hosted by the famous Chicken of the Sea Mermaid and honoring nonprofits and individuals for extraordinary grassroots community service.

In all, the brand will award $1 million to more than 100 organizations and individuals bringing good to their communities in one of the largest, most comprehensive Pay it Forward initiatives in consumer packaged goods history.

Chicken of the Sea is best known for its tuna.

About Chicken of the Sea

Chicken of the Sea (COS) celebrates its 100th anniversary in 2014 as a leading provider of healthy, sustainable and delicious seafood, offering not only a robust product line but the recipes and meal-planning insights needed to inspire seafood lovers to greater culinary creativity and inspiration. The company provides tuna, salmon, clams, crab, oysters, shrimp, mackerel, kipper snacks and sardines in cans, cups and pouches as well as innovative new products consistent with seafood’s growing status as a healthy “new” protein choice in America.

Headquartered in San Diego, COS sustainably sources its seafood products from around the world, and packages them at a state-of-the-art processing facility in Lyons, Ga., as well as at third-party facilities. The company is led by a team of industry veterans with more than 300 years of collective experience in the packaged seafood industry.

Source: Chicken of the Sea

Related News

[email protected]
www.fis.com


Information of the company:
Address: 9330 Scranton Road - P.O. Box 85568
City: San Diego
State/ZIP: California (92138-5568)
Country: United States
Phone: +1 858 558 9662
Fax: +1 858 597 4569
More about:


Location:

View Larger Map


Approval / Accreditation / Certified / Oversight by...
Dolphin Safe  USDA/USDC & FDA  WWF/World Wildlife Fund/Panda 



 Print


Click to know how to advertise in FIS
MORE ARTICLES
Australis First in World to Achieve Tropical Marine Finfish ASC Certification
Seafood Traceability Principles Provide New Pathway to Support People and Planet
Research Finds Neptune's Maxsimil® Fish Oil Up to 3.5 Times More Absorbable Than Standard Fish Oil
Marel’s New RoboBatcher Box is the World’s Leading Intelligent Robotic Solution for Fish Packing
Pioneers of Sustainable California Caviar
Cape Arkona Wins Best Multi Purpose Fishing Boat Award
American Humane Certified™ Unveils New Standards for Aquaculture
The Bumble Bee Seafood Company Announces SVP of Global Corporate Responsibility
Sitka Salmon Shares Expands Team to Build Better Seafood System
The First Seaweed Farm in the Netherlands
10 Sustainable Seafood Trends for 2021
Marel Acquires 40% Stake in Stranda Prolog
New Salmon Cooking Guide Website
Nourish Your Body & Soul With Seaweed Seasonings
Grieg Seafood Enters Joint Venture for Post-Smolt and Land-Based Salmon Farming
Superior Quality and Highly Nutritional Seafood
Released Filtration Equipment for Collecting Microplastics
Efficent Ice Cooling
Fresh Frozen Seafood that Keep All the Goodness
Winners of the WSI Video competition 2020 Revealed
More Articles...

Lenguaje
FEATURED EVENTS
  
TOP STORIES
ISSF Report: 16 Tuna Stocks Not Meeting Criteria for Marine Stewardship Council (MSC) Sustainability Standard
United States Now including bluefin tuna stocks, report reveals that seven stocks achieve passing score on MSC Principle 1, and most tuna RFMOs score well on MSC Principle 3 Independent fisheries scientists in A...
In 1st Day on Job, New WTO Chief Pushes for Fisheries Deal
Switzerland GENEVA - The new head of the World Trade Organization threw her support behind long-fruitless efforts among member countries to agree on fisheries subsidies that could reduce overfishing, calling the ...
The Norwegian Pelagic Fishing Course in Week 8
Norway Historic blue whiting catch from "Slaatterøy" and on Møre, the herring was ready for spawning on arrival at Buagrunnen NVG herring: Finally, the herring arrived on M&osla...
Calling all seafood social responsibility experts!
United States FishWise is preparing to relaunch RISE, the Roadmap for Improving Seafood Ethics, this spring and we're looking for additions to the "resources" section of the new site! If your organization...
 
Maruha Nichiro Corporation
Nichirei Corporation - Headquarters
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation - Wartsila Group Headquarters
ITOCHU Corporation - Headquarters
BAADER - Nordischer Maschinenbau Rud. Baader GmbH+Co.KG (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Sea Harvest Corporation (PTY) Ltd. - Group Headquarters
I&J - Irvin & Johnson Holding Company (Pty) Ltd.
AquaChile S.A. - Group Headquarters
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods, Inc
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO - Food and Agriculture Organization - Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Brim ehf (formerly HB Grandi Ltd) - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Group Headquarters
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Mowi ASA (formerly Marine Harvest ASA) - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. - Headquarters
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
CJ Corporation  - Group Headquarters
Greenpeace International - The Netherlands | Headquarters
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
NOREBO Group (former Ocean Trawlers Group)
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation - Headquarters
Cooke Inc. - Group Headquarters
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart | Wal-Mart Stores, Inc. (Supermarket) - Headquarters
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
Marine Stewardship Council - MSC Worldwide Headquarters
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
SeaChoice
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2021 Fish Info & Services Co.Ltd| All Rights Reserved.   DISCLAIMER