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Four new flavours help fill the public need for affordable protein and come as the FDA ups recommended seafood consumption levels.

Chicken of the Sea Adds Flavoured Tilapia to Pouched Seafood Success Story

  (UNITED STATES, 11/19/2015)

Chicken of the Sea continues to make a name for itself in pouched seafood with the launch of Tilapia Select Fillets, a new line of single-serve, 3-oz. (85 grams) pouches containing America’s most popular white fish seasoned with the latest on-trend flavours.

The four new shelf-stable products target seafood fans looking to combine the health benefits of tilapia with an economical protein alternative in salads, sandwiches and rice bowls for lunch, snack time or dinner.

According to a growing number of health professionals, tilapia plays an important role as the FDA looks to significantly increase recommended seafood consumption levels in the U.S. in the coming months.

Tilapia has become the new seafood of choice for discriminating seafood lovers looking for a mild-tasting, affordable white fish.

Answering the increased call for affordable seafood, Chicken of the Sea Tilapia Select Fillets represents several product firsts: the first single-serve, shelf-stable pouched tilapia; and the first line of flavoured tilapia. The new line also comes on the heels of the 2014 launch of Chicken of the Sea Flavored Salmon Pouches, an industry first from the brand that introduced the world to boneless, skinless salmon in 1984.

Chicken of the Sea’s four new Tilapia Select Fillets varieties exceed industry benchmarks on likeability, flavour and purchase intent in brand testing. They include:

Chicken of the Sea Tilapia Select Fillets in Teriyaki Sesame Sauce.

Chicken of the Sea Tilapia Select Fillets in Marinara Sauce: Sustainably caught Chicken of the Sea tilapia seasoned with a flavourful Marinara sauce in a 3-ounce single-serve pouch.

Chicken of the Sea Tilapia Select Fillets in Teriyaki Sesame Sauce: Sustainably caught Chicken of the Sea tilapia seasoned in a bold, tangy Teriyaki Sesame sauce in a 3-ounce, single-serve pouch.

Chicken of the Sea Tilapia Select Fillets in Santa Fe Sauce: Sustainably caught Chicken of the Sea tilapia seasoned with a zesty Santa Fe sauce in a 3-ounce, single-serve pouch.

Chicken of the Sea Tilapia Select Fillets in Yellow Curry Sauce: Sustainably caught Chicken of the Sea tilapia seasoned in savory Yellow Curry sauce in a 3-ounce, single-serve pouch.

“With the launch of the Chicken of the Sea Tilapia Select Fillets, Chicken of the Sea continues the pouched seafood innovation story it started last year with Flavored Salmon Pouches,” said Maureen McDonnell, Chicken of the Sea director of brand marketing.

In 2014 Chicken of the Sea launched its Flavored Salmon Pouches.

“Tilapia has become the new seafood of choice for discriminating seafood lovers looking for a mild-tasting, affordable white fish – and our new single-serve pouches give families four innovative new ways to enjoy the fish over rice, pasta or greens, or even straight out of the pouch.”

According to McDonnell, tilapia is now the second-most consumed seafood in restaurants and fourth-most consumed seafood at home. She says the launch coincides with anticipated new FDA advice encouraging more seafood in Americans’ weekly diet. This includes pregnant and breastfeeding women, which the U.S. Food and Drug Administration (FDA) is expected to recommend eat two-to-three servings of seafood every week to encourage prenatal brain development.

Expected to be filed this year, FDA’s amended guidance follows exhaustive reviews of the positive health effects of eating fish — including the high levels of vitamins, minerals, amino acids and omega-3 fatty acids — which point to the need for expectant and nursing women to quadruple their seafood intake.

The four new shelf-stable products target seafood fans looking to combine the health benefits of tilapia with an economical protein alternative in salads, sandwiches and rice bowls for lunch, snack time or dinner.

Chicken of the Sea is introducing new recipes and serving suggestion to accompany the launch of its Tilapia Select Fillets.

About Chicken of the Sea

Founded in 1914, Chicken of the Sea (COS) is a leading provider of seafood. The company provides tuna, salmon, clams, crab, oysters, shrimp, mackerel, kipper snacks and sardines in cans, cups and pouches as well as innovative new products consistent with seafood’s growing status as a healthy “new” protein choice in America.

Chicken of the Sea Wild Pink Salmon.

Headquartered in San Diego, COS sustainably sources its seafood products from around the world, and packages them at a state-of-the-art processing facility in Lyons, Georgia, as well as at third-party facilities. The company is led by a team of industry veterans with more than 300 years of collective experience in the packaged seafood industry.

Source: Chicken of the Sea

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Information of the company:
Address: 9330 Scranton Road - P.O. Box 85568
City: San Diego
State/ZIP: California (92138-5568)
Country: United States
Phone: +1 858 558 9662
Fax: +1 858 597 4569
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