Welcome to FIS   Sponsored By
Subscribe to FIS | Register with FIS | Advertise with FIS | Newsletter | About FIS | Contact us
If you would like to send us an article, contact Margaret Stacey
   


Consumers of Chicken of the Sea productscan learn about the source and background of the fish they buy. (Photo: COS)

Chicken of the Sea allows consumers to digitally trace its products

  (UNITED STATES, 9/13/2016)

Chicken of the Sea International has launched the Chicken of the Sea Trace Your Product initiative in response to increasing consumer interest in knowing the source and sustainable fishing practices associated with their seafood.

The new interactive program, called 'Chicken of the Sea Trace your Product', currently covers all Chicken of the Sea® shelf-stable tuna products and will soon allow seafood lovers to trace the company’s entire shelf-stable product line.

The program is a cornerstone of SeaChange®, the company’s global sustainability strategy with initiatives encompassing marine conservation, responsible sourcing and operations, caring for communities and safe and legal labor standards.

“It is important for our customers to have an opportunity to know the story behind their fish – where it came from, how it was caught, where it was canned and how the process fits within our sustainability program,” said Jennifer Woofter, Chicken of the Sea’s director of sustainability.

“Traceability is an essential step in the responsible sourcing and sustainability process and we are excited to make this development available to our customers,” Woofter pointed out.

The initiative confirms Chicken of the Sea’s commitment to 100 per cent digital traceability and the launch a new consumer-facing website, where customers can type in the 10- to 15-digit number code located on the bottom of their Chicken of the Sea can of tuna to receive information on the source, processing location and sustainable fishing method.

In this website, customers can receive answers to seven specific questions:

  1. What is My Seafood? Visitors are given an initial description of their tuna or other seafood species.
  2. Where Was My Seafood Caught? These results include a world map showing the Food and Agriculture Organization (FAO) Area where the tuna or other seafood was caught, and a link to a species-specific stock status report from the International Seafood Sustainability Foundation (ISSF).
  3. What Fishing Method Was Used? This section includes both the fishing method and vessel size.
  4. What Fishing Vessel Caught My Seafood? This information includes fishing vessel name, nation of registry and fishing trip start and end dates.
  5. How was my Seafood Processed? The processing method is subject to Chicken of the Sea’s strict compliance requirements and stringent Business Ethics and Labor Code of Conduct.
  6. Where was my Seafood Canned? The can code indicates where the seafood was processed and canned, which may not necessarily be where it was caught.
  7. How Does Chicken of the Sea Support Sustainability? This section details Chicken of the Sea’s commitment to sustainability as part of the SeaChange® program.

As part of the Thai Union Group family of companies, Chicken of the Sea is a member of Thai Union’s SeaChange® global sustainability program.
 


[email protected]
www.fis.com


Information of the company:
Address: 9330 Scranton Road - P.O. Box 85568
City: San Diego
State/ZIP: California (92138-5568)
Country: United States
Phone: +1 858 558 9662
Fax: +1 858 597 4569
More about:


Location:

View Larger Map


Approval / Accreditation / Certified / Oversight by...
Dolphin Safe  USDA/USDC & FDA  WWF/World Wildlife Fund/Panda 



 Print


Click to know how to advertise in FIS
MORE ARTICLES
Ethos Seafood Group Transforms Prepackaged Seafood Category With Recycled/Recyclable Film
Salmon Evolution Starts First Phase for Giant Fish Farm on Land
Thai Union Releases 7th Annual Sustainability Report
NC Commercial Fishing Resource Fund Launches New Statewide Public Relations Campaign Called Always NC Fresh
New KONGSBERG-Designed Freezer Trawler is Ready to Commence Service in Arctic Fishing Grounds
Skaginn3X Signs an Agreement with Mowi
GLOBALG.A.P. and FishChoice.com Partner to Support Access to Sustainable Seafood
FairTrade Tuna Fishery in Indonesia Achieves Certificate for Sustainability
All Natural Florida Cultured Sun Shrimp Offered Directly to Consumers to Help Stave Off Food Shortages
Good Start to the Year for BioMar Group
Cermaq’s Activities to Meet the UN Sustainable Development Goals
MSC Funds Ocean Projects to Tackle Ghost Gear and Protect Threatened Species
Kvarøy Arctic & James Beard Foundation Announce the First Women in Aquaculture Scholarship Fund
The Tuna Export Business is Utilizing AI TUNA SCOPE
Record Profit and Continued Growth in the North Atlantic Activities
As Norway Starts Reopening, the Seafood Industry Prepares for a New Reality
AquaMaof Announces New RAS Facility in France
Breakthrough in Batching & Robotic Packing for Frozen Fillets
Increased Capacity in Samherji's Land-Based Fish Farming Site in Grindavík
Ocean Heroes: Sustainable Seafood Industry Takes on the Covid-19 Pandemic
More Articles...

Lenguaje
FEATURED EVENTS
  
TOP STORIES
The boy from Kalles Creamed Smoked Cod Roe Spread laughs more than 3 times at Walmart
United States Kalles Kaviar (known as Kallen Mätitahna in Finland) is a Swedish brand of smörgåskaviar. It is manufactured by Abba Seafood. Kalles Kaviar is mainly made of salted cod roe (Gadus mor...
A warmer and more acid Arctic ocean: Challenges to marine organisms
Norway The possible impacts of ocean acidification (OA) on Arctic marine ecosystems is a primary concern, especially on time scales beyond the next election, or beyond our own lifetimes. The Fram Centre&rsqu...
Norebo Group will create a US$ 58M logistics center near Murmansk
Russia Fed. The Norebo fishing group plans to create a Udarnik logistics center in the Murmansk Region worth 4.1 billio rubles This was announced to TASS by the deputy director of the management company Nor...
Despite the partial reopening of the HORECA channel, fish sales remain stagnant and prices drop
Spain The sector fears the impact of the economic crisis on the demand for fishery products, which, together with the limitations imposed by COVID, threatens its future Shipowners continue to...
 
Maruha Nichiro Corporation
Nichirei Corporation - Headquarters
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation - Wartsila Group Headquarters
ITOCHU Corporation -Headquarter-
BAADER - Nordischer Maschinenbau Rud. Baader GmbH+Co.KG (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Sea Harvest Corporation (PTY) Ltd. - Group Headquarters
I&J - Irvin & Johnson Holding Company (Pty) Ltd.
AquaChile S.A. - Group Headquarters
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods, Inc
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO - Food and Agriculture Organization - Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Brim ehf (formerly HB Grandi Ltd) - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Group Headquarters
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Mowi ASA (formerly Marine Harvest ASA) - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. - Headquarters
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
CJ Corporation  - Group Headquarters
Greenpeace International - The Netherlands | Headquarters
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
NOREBO Group (former Ocean Trawlers Group)
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation - Headquarters
Cooke Inc. - Group Headquarters
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart | Wal-Mart Stores, Inc. (Supermarket) - Headquarters
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
Marine Stewardship Council - MSC Worldwide Headquarters
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
SeaChoice
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2020 Fish Info & Services Co.Ltd| All Rights Reserved.   DISCLAIMER