Welcome to FIS   Sponsored By
Subscribe to FIS | Register with FIS | Advertise with FIS | Newsletter | About FIS | Contact us
If you would like to send us an article, contact Margaret Stacey
   


Chicken of the Sea Will Reward Americans for Eating More Seafood in the New Year

  (UNITED STATES, 1/11/2017)
Chicken of the Sea has launched #EatMoreSeafood Go Fish! Challenge to incentivize Americans to adopt the Dietary Guidelines for Americans 2015-2020 that call for substituting seafood for other forms of protein foods for at least two meals (or 8 ounces) per week.

The program continues through March 15, 2017.
 
Several Chicken of the Sea products will be featured throughout the promotion to highlight the variety of ways that Americans can meet the increased seafood consumption goals.
 
 Instrumental to the 10-week program, as well as Chicken of the Sea’s ongoing mission to increase America’s nutritional health through greater consumption of fresh and packaged fish, is the fact that promotional participants will be rewarded for eating and sharing their experiences with all seafood – regardless of the brand.

The latest guidelines confirm that Americans just aren’t getting enough seafood.
“These latest guidelines confirm what Chicken of the Sea has known for years: Americans just aren’t getting enough seafood,” explained Maureen McDonnell, director of marketing for Chicken of the Sea.

“Since our goal is to get Americans’ seafood diet to come closer to resembling that of the rest of the world, the program covers all types, varieties and brands of seafood and shellfish.”

“While we’d prefer they reach for the familiar Chicken of the Sea Mermaid, participants eating and sharing any fresh or packaged seafood will be eligible to win one of 13 prizes.”
 
Chicken of the Sea will motivate the public to participate throughout the 10-week promotion (and beyond) by posting a series of “Go Fish” messages on Facebook, Twitter, Instagram and Pinterest themed to recipes, nutritional facts, trivia, new products and tips on healthy living, traceability and sustainability.

Instrumental to the 10-week program is the fact that promotional participants will be rewarded for eating and sharing their experiences with all seafood – regardless of the brand.

Chicken of the Sea will select some of the best tips, recipes and other content submitted by the public for inclusion in the final, 52-message deck, which will be posted on the Go Fish microsite and available for download at the conclusion of the program.
 
COS is a is a leading provider of seafood.
Several Chicken of the Sea products, including Tuna and Salmon in EZ-Open cans, Flavored Salmon Pouches and Sardines, will be featured throughout the promotion to highlight the variety of ways that Americans can meet the increased seafood consumption goals.
 
Published in 2016 by the U.S. Department of Health and Human Services and the USDA, Dietary Guidelines for Americans 2015-2020 concludes that average seafood consumption is below recommendations for all U.S. age-sex groups and suggests dramatic changes in the American diet to increase this intake – such as choosing a salmon steak or tuna sandwich over traditional choices.
 
About Chicken of the Sea
 
Founded in 1914, Chicken of the Sea (COS) is a leading provider of tuna, salmon, clams, crab, oysters, shrimp, mackerel, kipper snacks and sardines in cans, cups and pouches as well as innovative new products consistent with seafood’s growing status as a healthy “new” protein choice in America.
 
Headquartered in San Diego, COS uses responsible fishing practices to source its seafood products from around the world, and packages them at a state-of-the-art processing facility in Lyons, Ga., as well as at third-party facilities. The company is led by a team of industry veterans with more than 300 years of collective experience in the packaged seafood industry.
 


Source: Chicken of the Sea
 
Related News
 


Information of the company:
Address: 9330 Scranton Road - P.O. Box 85568
City: San Diego
State/ZIP: California (92138-5568)
Country: United States
Phone: +1 858 558 9662
Fax: +1 858 597 4569
More about:


Location:

View Larger Map


Approval / Accreditation / Certified / Oversight by...
Dolphin Safe  USDA/USDC & FDA  WWF/World Wildlife Fund/Panda 



 Print


Click to know how to advertise in FIS
MORE ARTICLES
Monterey Bay Aquarium Seafood Watch Food Truck Serves Up Ocean-Friendly Seafood
Synthetik Receives AI for Earth Grant from Microsoft
A Solid Alternative for Plastic and Polystyrene Packaging
Walton Family Foundation Awards Two-Year Grant to Seafood Nutrition Partnership
Publix Leads the Way in Transparent Seafood Practices
Seafood Progress, SeaChoice’s Online Reporting Program Sees Canadian Retailers Increasing Seafood Transparency
Over 15 Foreign Delegations to Attend the Global Fishery Forum in St. Petersburg
BioMar Brings Feed Transparency into the Hands of Seafood Shoppers
Calysta Announces U$30 Million Investment From BP Ventures to Improve Global Food Security
Niceland Seafood Takes a Stand Against Seafood Fraud
Application Deadline for Global Aquaculture Innovation Award is June 30
The Future of Whitefish Processing: Copenhagen, 25 September
AlgaPrime™ DHA Completes Successful Trial with Thai Union in Shrimp Feed
UBC Goes All in for Sustainable Seafood
Two Reports Highlight Continued Growth of Certified Seafood in The Netherlands
Sustainable Solution for Controlling Algae and Bacteria in Fish Farming
European Appetizers Aim to Be Trendy in Japan
Calling All Aquaculture Innovators
Delicious and Healthy Seafood
NSD Seafood, Inc. Acquires National Fish & Seafood, Inc.'s Assets
More Articles...

Lenguaje
FEATURED EVENTS
  
TOP STORIES
Fishing industry foresees ‘significant’ impact of Brexit, contradicting lawmakers’ view
Falkland Is. The impact of Brexit on the Falkland Islands' fishing industry could be “significant” according to the fishing industry, contradicting lawmaker MLA Roger Spink’s view in last week's ...
Namibians sue Icelanders over USD 29m trawler
Namibia Two Namibian fishing companies are asking the High Court to block their Iceland business partners from selling a fishing vessel worth NAD 400 million (USD 28.6 million) they jointly own. The Namibian...
World market situation for fishmeal and fish oil
Worldwide In Norway, through week 27, 489,500 tonnes of fish were destined for reduction at an average price of NOK 2.69 /kg, down 23% on those destined for such purpose during the same period in the previous y...
Shellfish company secures EUR 500,000 contract to supply Lidl stores in Spain and Portugal
Republic of Ireland A Castletownbere based seafood company is celebrating after landing a EUR 500,000 deal with Lidl to supply brown crabs to 800 of its stores in Spain and Portugal.      Shellfish Irela...
 
Maruha Nichiro Corporation
Nichirei Corporation - Headquarters
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation -Wartsila Group Headquarter-
ITOCHU Corporation -Headquarter-
BAADER - Nordischer Maschinenbau Rud. Baader GmbH+Co.KG (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Sea Harvest Corporation (PTY) Ltd. - Group Headquarters
I&J - Irvin & Johnson Holding Company (Pty) Ltd.
Blue Continent Products (Pty) Ltd - (Oceana Group Limited)
AquaChile S.A. - Group Headquarters
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods, Inc
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO - Food and Agriculture Organization - Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Group Headquarters
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Omega Protein Corporation
Marona S.A.
Mowi ASA (formerly Marine Harvest ASA) - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. - Headquarters
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
Mitsubishi Corporation Marine Products Depts. D.Team
CJ Corporation  - Group Headquarters
Greenpeace International - The Netherlands | Headquarters
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
NOREBO Group (former Ocean Trawlers Group)
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation - Headquarters
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart / Wal-Mart Stores, Inc. (Supermarket) -Headquarter-
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
INVE Group - Head Office
Marine Stewardship Council - MSC Worldwide Headquarters
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
Morpol ASA - Group Headquarters
SeaChoice
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2019 Fish Info & Services Co.Ltd| All Rights Reserved.   DISCLAIMER