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Rodolfo Lagostino brand logo. (Photo: Grupo Nueva Pescanova)

Nueva Pescanova re-launches its iconic ‘Rodolfo Langostino’ mascot

  (SPAIN, 10/4/2018)

Grupo Nueva Pescanova decided to use the framework of the International Fair of Frozen Seafood (Conxemar) that is held in Vigo to re-launch its icon, Rodolfo Langostino, with a new range of frozen and refrigerated shrimp.

The company remembers that Rodolfo Langostino was born in the 70s, being one of the most iconic specifiers of Pescanova brand. Thanks to the popularity and friendliness of this character, the brand managed to reinforce its notoriety, forming part of the popular culture, starring for decades the television advertising spaces that entered the houses of the Spanish.

With the seal of quality "Rodolfos", and under the slogan "Because not all shrimp can be Rodolfo", Pescanova now presents a product of superior quality.

The company points out that it has improved the manufacturing process, pioneering and unique in the world, where the shrimp are selected one by one, packaged and cooked preserving their complete integrity, so that their appearance and texture are insurmountable, being their long and intact whiskers its quality guarantee.

"An unequivocal sign that the product has hardly been tampered with is that it keeps all its whiskers," says Ignacio González, CEO of Grupo Nueva Pescanova. "For this reason, Pescanova has created a distinctive quality of its own for this new range, with that we differentiate the authentic Rodolfos under the seal: 'A guarantee of whiskers'."

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Information of the company:
Address: Calle José Fernández López, s/n
City: Chapela - Redondela
State/ZIP: Pontevedra, Galicia (36320)
Country: Spain
Phone: +34 986 818 100
Fax: +34 986 818 220
E-Mail: [email protected]
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