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Marine Stewardship Council - MSC Worldwide Headquarters
  Date: Tuesday, April 25, 2017  4/25/2017 7:01:57 PM

Detailed Selling Lead Description

Subject: United Kingdom - Offer - MSC marks 20th anniversary with release of 2020 strategy


Today, as the Marine Stewardship Council (MSC) marks 20 years since its
creation, the organisation set out its strategy for the years ahead. The plan
includes the MSC’s aspiration for a more than a third of global marine catch to
be certified or engaged in the MSC program by 2030. The MSC’s ambition is to
strengthen engagement and impact in the Global South, Large Marine
Ecosystems (LMEs), priority markets and species, and with consumers, while
continuing to deliver value to MSC certified fisheries.

The release of the MSC’s strategic framework is accompanied by a historical
narrative, outlining the organisation’s journey to date. Written by independent
journalists from the Press Association, Sustainable seafood: the first 20 years
gives a compelling account of the MSC’s origin, challenges and milestones to

“20 years ago, the MSC was a bold new idea developed by WWF and Unilever
to address the challenge of unsustainable fishing,” says Rupert Howes, MSC’s
Chief Executive. “They wanted to create a market based mechanism that would
connect seafood producers and consumers through a credible third party
certification and labelling program. This program would recognise and reward
existing good practice, but critically, incentivise and drive real and lasting
change where needed to ensure healthy oceans and seafood supplies for the
future. 20 years on this bold innovation has become a proven concept, and a
global sustainable seafood movement has emerged to work with all
stakeholders to drive this transformation.’’

Learning from the past
The narrative details how the MSC has evolved to keep pace and respond to
new science and industry best practice, strengthening governance and
requirements to address stakeholder concerns. Thanks to the support of many
organisations, the MSC has become the most widely recognised certification
scheme for sustainable seafood.

Early adopters in the fishing sector included Western Australian rock lobster,
Alaskan salmon and New Zealand hoki fisheries. Their efforts were recognised
by commitments from international retailers and brands. The MSC also received
generous funding and core support from the David and Lucile Packard
Foundation, Walton Family Foundation, and the Dutch Postcode Lottery, along
with many other foundations and supporters.
Today 12% of global marine catch is certified to the MSC Fisheries Standard.
MSC certified fisheries have delivered demonstrable improvements, managing
healthy fish stocks and minimising their impact on the environment.

Company Name: Marine Stewardship Council - MSC Worldwide Headquarters
Name: Jo Miller
Address: Marine House, 1 Snow Hill London, England. United Kingdom
Telephone: +44 (0)20 7246 8900
Fax: +44 (0)20 7246 8901
e-mail: [email protected]
Skype: https://www.instagram.com/mscecolabel/
WEB page: http://www.msc.org
Youtube: http://www.youtube.com/sustainableseafood


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