All of Young's products will be MSC certified by 2012. (Photo: Young's)
Findus Group to embrace MSC by 2012
Tuesday, April 27, 2010, 23:20 (GMT + 9)
The Findus Group announced on Monday its plan to purchase all wild-caught fish for its Young’s and Findus retail brands across Europe from fisheries certified by the Marine Stewardship Council (MSC) by 2012.
As part of its long-term ‘Fish for Life’ commitment to sustainable seafood, the Findus Group already buys all its own wild-caught fish by applying its ‘Ten Principles for Responsible Fish Procurement’ assessment process. However, the Findus Group said, it also backs independent certification schemes like MSC.
If the programme is successful, it is estimated that an extra 50 million branded retail packs would carry the MSC logo in Europe annually.
“Our 2012 MSC ambition is an important component of our sustainability agenda,” Findus Group CEO Chris Britton stated. “By raising the bar on this issue we hope to provide added stimulus for those fisheries not yet pursuing independent sustainability certification to go down this route.”
Although Findus is cognisant that some fisheries face a difficult feat in driving for the MSC standard, he said, and particularly regarding issues such as traceability and information management, the Group’s Fish for Life vision drives the company to engage actively with suppliers. Britton added that his firm will use its experience and infrastructure to support individual fisheries as they work towards achieving MSC certification.
“The decision […] will encourage wider participation from fisheries, catalysing further improvements in the way the oceans are fished, and effect further transformations in the seafood supply chain around the world,” said MSC Chief Executive Rupert Howes. “The support from the Findus Group over the last 10 years has been a critical factor in the establishment of a market for certified sustainable seafood and we look forward to working closely with them and their partners to achieve their target.”
The Fish for Life programme also covers farmed fish, such that the Findus Group is actively collaborating with bodies such as the Global Aquaculture Alliance (GAA), GlobalGap and World Wildlife Fund (WWF) to create credible standards for several farmed species. The company endorses progress in this arena through the founding of the Aquaculture Stewardship Council (ASC).
Ninety-two per cent of the Group’s supply fisheries have either already achieved certification or are engaged in the MSC process.
Fish for Life was formally launched in 2006 by Young’s Seafood in the UK and has now been undertaken by the entire Findus Group. It is widely recognised as a leading business improvement programme and has won awards for its work; in March it was the UK stage winner of the European Business Commitment to the Environment Awards.
By Natalia Real