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The certification tests will cost seafood proprietors on average only cents per pound of seafood. (Photo: Micro Analytical Systems/FIS)

MASI launches new seafood certification process in Las Vegas

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Tuesday, December 14, 2010, 23:00 (GMT + 9)

Micro Analytical Systems Inc. (MASI) has greatly expanded its Safe Harbor Certification program to include real-time, low cost screening for select pathogens and histamines in addition to its established mercury testing certification program.

MASI is partnering with Supreme Lobster and Seafood Company, one of the top 10 seafood distributors in the United States, in launching the
(Photo: Micro Analytical Systems)
independent seafood testing program in Las Vegas with the goal of making Las Vegas the safest city on the planet for seafood.

MASI also plans to expand Safe Harbor Certification nationwide in the coming months, as many prominent restaurants, retailers and distributors in Las Vegas have already joined the Safe Harbor Certification program.

Safe Harbor Certified seafood is only available at restaurants and retailers that prominently display the Safe Harbor logo. The Safe Harbor seal is becoming the symbol for the highest assurance that seafood being served and sold has been tested and certified.

"Safe Harbor Certification is the most comprehensive independent seafood validation program ever created to support the seafood industry," said the CEO of MASI, Malcolm Wittenberg.

"The Safe Harbor seal is the highest assurance to consumers, retailers and restaurateurs that seafood has been tested and certified to meet defined standards for mercury concentration, select pathogens and histamines," he continued.

(Photo: Micro Analytical Systems)
MASI believe that today's consumers are more health conscious, savvier about their dietary decisions and more aware of the many ongoing challenges that affect the world's food supply. Consumers want assurances that the food they are eating is not contaminated.

Safe Harbor Certification gives consumers the confidence that they are choosing seafood with mercury levels well below those allowed by the Food and Drug Administration (FDA) that has also been tested for select pathogens (such as E. coli and salmonella) and histamines (caused by microbial contamination in certain species of fish).

"We chose Las Vegas for the launch of the expanded and comprehensive Safe Harbor Certification program because Las Vegas is one of the world's leading culinary destinations with top chefs and diverse dining options," said Wittenberg.

"The city's reputation for embracing innovation along with the large volume of seafood brought in from around the world on a daily basis made Las Vegas the obvious choice for the expanded Safe Harbor launch," he elaborated.

The Safe Harbor Certification program is the only process of its kind in the market today. And MASI delivers it as an in-house, independent testing and validation service testing seafood to the strictest of standards.

In Las Vegas, the company's mercury testing equipment and lab for testing pathogens and histamines is located at Supreme Lobster and Seafood Company.

MASI technicians work as independent third party testing agents within Supreme Lobster's Hazard Analysis and Critical Control Point (HACCP) system.

(Photo:

Micro Analytical Systems)

MASI uses the most advanced proprietary technologies to test seafood, as it tests proactively for mercury, histamines and select pathogens without slowing processing operations.

Testing takes one minute for mercury, one hour for histamines and 20 to 24 hours for select pathogens. These tests combined cost seafood proprietors on average only cents per pound of seafood.

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