Balfegó Group plans to open its doors to tourists in its tuna farm in Tarragona. (Photo: Grupo Balfegó)
Swimming among bluefin tuna: a new tourist attraction
Wednesday, November 02, 2011, 03:20 (GMT + 9)
Next year a company specializing in bluefin tuna capture, fattening and marketing plans to launch a sightseeing tour that includes visits to tuna farms, and also the possibility that visitors swim among tuna specimens during the summer season.
This was announced by Balfegó Group President, Pere Balfegó, who told Europa Press that EUR 1 million has already been invested in the construction of a catamaran, a vessel similar to a yatch, which will carry about 60 people.
Balfegó states the visit to the tuna fattening farm "will provide transparency on the processes used" in fish farming, which at times was criticized by environmental groups, and will help dispel doubts about the rigour of tuna fishing.
The firm has already developed other innovative initiatives, such as tours for restaurateurs and famous chefs to know the origin of their product.
Now, with the support of the City of l’Ametlla de Mar, it will launch its' Tuna Tour, a proposal to visit the facilities the firm owns in the high seas.
The firm estimates that this project will yield approximately EUR 350,000 per month on the basis of an estimated 7,000 visitors a month.
The Group Balfegó also intends to begin marketing its products in Brazil later this year after having contacted important restorers from that South American country.
According to the company's director general, Juan Serrano, this international expansion will continue next year with direct sales in the UAE, which is acceded through intermediaries at present.
Balfegó Group had a turnover of EUR 28 million in 2010 and this year it expects to maintain the level of income. The group owns four of the six fishing vessels that capture bluefin tuna in Spain.
- Balfegó expands its business to the Brazilian market
By Laura Fasano