Organic shrimp produced in the state of Ceará, in the north-eastern region. (Photo: Nutrimar)
Pão de Açúcar begins selling organic shrimp
Tuesday, December 04, 2012, 01:40 (GMT + 9)
The supermarket chain Pão de Açúcar began exclusively marketing the first organic shrimp in the country, produced by Nutrimar Pescados.
The crustacean, which will be sold as frozen, peeled and cooked product, is farmed in the waters of the state of Ceará.
The shrimp are fed with microalgae grown in a Nutrimar laboratory and does not contain any drug or preservative.
"This determines that the final product presents a distinctive colour, texture, smell and, primarily, flavour," stresses Fabricio Ribeiro, commercial director of Nutrimar.
As the final product has about 20 per cent less water, has a higher concentration of nutrients and its meat is tastier.
For Ribeiro, the agreement with Pão de Açúcar was a natural process: "The chain is a leader in organic food in the country and in synergy with our aims of providing quality and healthy products for consumers," he states.
Pão de Açúcar is a pioneer in selling organic products in the country. In its stores, the firm offers nearly 750 stores organic products.
"We have a variety of solutions for every moment of our daily lives: from beans and vegetables, to dairy products, beverages, cereal, meat and bread," explains Sandra Caires, Pão de Açúcar commercial manager.
And she added: "Our customers are used to finding organic products on the shelves and so they also seek an alternative at the fish store."
According to an investigation performed by the Ministry of Environment, 85 per cent of 2,201 consumers surveyed, they declared themselves likely to buy products that were produced without harming the environment, as in the case of organics.
In addition, 81 per cent stated they had an interest in a product that is organically farmed.
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By Analia Murias