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Captured in the cold and crystalline waters of the Arctic, the Norwegian stoker is a nutritious and firm fish with a lot of flavor.(SeafoodFromNorway)

More than 3,500 sales points join the fresh Norwegian 'fogonero' (Saithe - Pollachius virens) campaign

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Monday, September 16, 2019, 17:00 (GMT + 9)

  • Last year 700 tons of this white fish were sold in Spain with quality assurance of Norwegian Sea products
  • The fresh Norwegian saithe is a very versatile, healthy, tasty option and at a very affordable price, both for everyday cooking at home and in menu options for restaurants

Madrid - More than 3,500 sales points throughout Spain, including the main distribution chains, join the fresh Norwegian "fogonero" (saithe) campaign. The Norwegian Seafood Council  has the collaboration of the Association of Fish Wholesale Companies of Madrid (AEMPM) and the Spanish Federation of Fish and Frozen Products Retailers (FEDEPESCA) for this campaign, which has begun with an action in Mercamadrid in collaboration with the AEMPM in which  professionals from fish markets, distribution and hospitality companies have been able to know better the Norwegian "fogonero", a fish with flavor and at the best price, through tastings of product and different materials informative to incorporate to their sales points.

"The objective of this campaign is to support fishmongers' and distribution chains so that they can offer consumers fresh saithe, a fish with a guarantee of quality and Norwegian origin," says Bjorn Erik Stabell, director of the Norwegian Seafood Council . “In addition, it is a fish that fits perfectly in the daily diet and cuisine of Spanish homes and also in the menu options of the hotel establishments, since it is a tasty and quality fish at a very affordable price,” he adds.

The campaign includes different materials for sales points such as information brochures, banners and posters, as well as outdoor advertising, on television and social networks, and a collaboration in the Karlos Arguiñano program, which will introduce the "fogonero" as a good option in the kitchen of the daily life of Spanish homes in usual preparations such as stews, oven or batter, and for a price for all budgets.

Fresh Norwegian "fogonero" (Saithe - Pollachius virens)

The Norwegian "fogonero" comes from certified fishing companies with the blue seal of sustainability MSC. Last year 700 tons of this white fish were sold in Spain with a guarantee of origin, which shares family - gadiform fish - with skrei, fresh cod and traditional or salted cod.

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