The commercial promotion of the Vietnamese shrimp is still very weak and they seek to develop and improve the branding
Bac Lieu province seeks to develop local shrimp brands
Friday, October 11, 2019, 06:50 (GMT + 9)
The Mekong Delta province of Bac Lieu will work closely with FLC Group and Viet Uc Group to build and develop brands for local shrimp products under a cooperative deal inked between the provincial People’s Committee and the two corporations on October 3.
The three sides will coordinate to register, manage and protect shrimp brands in Bac Lieu. The Viet Uc Group will help the province to develop its shrimp brands in line with national and international standards, while brand promotion campaigns will be designed and carried out by the locality, the Viet Uc Group and FLC Group, with promotional events held once a year at an FLC resorts or at high-tech shrimp farms owned by the Viet Uc Group.
Bac Lieu province has pledged to create the best conditions for the two businesses and local shrimp producers to develop their business and production value chains. Besides asking for support and advice from competent ministries and branches, the province will work to have local shrimp products labeled with the Vietnam Value tag.
Local people are trained to work in the Viet-Uc hatchery Photo: Courtesy Marrow Inve Viet©DannyWillems
According to Chairman of the provincial People’s Committee Duong Thanh Trung, Bac Lieu is the second largest shrimp producer in the country, with more than 135,000 hectares of shrimp breeding and a yield of some 150,000 tonnes per year. The province gains on average USD 600 million from shrimp exports annually.
The province is striving to become the national shrimp hub under the direction of the Prime Minister, he added.
Viet-Uc Intensified farming is being prepared on a large scale . Photo: Courtesy Marrow Inve Viet©DannyWillems
Meanwhile, said the fishery sector contributes about 3 percent of the nation’s GDP. As a key export, Vietnamese shrimp has been sold in more than 90 countries and territories. Last year, the product earned the nation over USD 3.55 million, accounting for 45 percent of the sector’s value.
However, Can said promotions for Vietnamese shrimp are still lagging behind the industry’s potential and development. Thus, he recommended Bac Lieu province and the corporations to develop shrimp brands in tandem with ensuring quality, building rational prices and expanding consumption markets.