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People for the Ethical Treatment of Animals (PETA) is the largest animal rights organization in the world, with more than 6.5 million members

Norwegian salmon farmer responds to anti-fish farm campaign

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Wednesday, October 02, 2019, 01:10 (GMT + 9)

A Norwegian company working to establish a fish farm on the Samoa Peninsula responded to a campaign against the project by the People for the Ethical Treatment of Animals, accusing PETA of using misinformation to promote its agenda.

PETA recently purchased ads on Humboldt County buses that read: "You Can't Be a Fish-Eating Environmentalist. Aquafarming Pollutes Our Water. Go Vegan."



The organization said the ads are in opposition to Nordic Aquafarms's proposed fish farm. The company is in the permitting process and eventually aims to build a facility that would use a mixture of fresh and salt water to raise 33,000 tons of steelhead or Pacific salmon at the site of the former Samoa pulp mill.

In response, Nordic Aquafarms sent the following statement to North Coast News:

"PETA (based in Washington DC) announced a vegan campaign against the proposed fish farm on the Humboldt peninsula, including plans for negative ads on local busses. The campaign is based on significant misinformation to promote its agenda. A similar campaign was launched by PETA against the lobster industry in Maine in the past.

"Nordic Aquafarms is a Norwegian company that supports healthy foods and diets, and we respect those who choose to pursue a vegan lifestyle. We also believe that animal protein consumption should be based on sustainable and healthy options.

"Recently, The Nature Conservancy and the World Economic Forum pointed to land-based aquaculture as a sustainable seafood approach for the future. With our oceans under immense pressure from climate change and other human-made challenges, land-based aquaculture provides a safe addition for seafood production in California.

"Organizations like PETA are of course free to promote a vegan lifestyles, but they would benefit from sticking to that storytelling, rather than attacking important development initiatives in communities like Humboldt. Sustainable aquaculture is widely considered as one of the most sustainable methods of producing healthy protein. There are plenty of other much more important environmental concerns PETA should consider spending their resources on. We invite PETA to reach out and discuss all of this with us, and to get their facts straight."

Nordic Aquafarms is a progressive producer in land-based with production in Norway and Denmark. Established in 2014 in Fredrikstad, Norway, the company has rapidly developed into a considerable business operation with international involvements.

The Humboldt Bay Harbor District also sent a statement to North Coast News in response to PETA's campaign:

"The Harbor District has been actively planning, permitted,and promoting Humboldt Bay for land and water based aquaculture. For several years. We believe that the Nordic Aquafarms project on our property adjacent to Humboldt Bay is a perfect match for our community. We are very pleased that chosen the Harbor District’s property to develop their West Coast operations as they have consistently met or exceeded our expectations."


Author: Marissa Papanek /KRCR News


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