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Some other large e-commerce sellers use Amazon to sell their products in addition to selling them through their own websites.

Amazon posts highest e-commerce growth in over three years.What if you use as seafood thermometer?

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Friday, May 29, 2020, 01:10 (GMT + 9)

Amazon is known for its disruption of well-established industries through technological innovation and mass scale It is the world's largest online marketplace, AI assistant provider, and cloud computing platform as measured by revenue and market capitalization. Amazon is the largest Internet company by revenue in the world. It is the second largest private employer in the United States and one of the world's most valuable companies.

Amazon was founded by Jeff Bezos in Bellevue, Washington, on July 5, 1994. The company started as an online marketplace for books but expanded to sell electronics, software, video games, apparel, furniture, food, toys, and jewelry. In 2015, Amazon surpassed Walmart as the most valuable retailer in the United States by market capitalization. In 2017, Amazon acquired Whole Foods Market for US$13.4 billion, substantially increasing Amazon's footprint as a physical retailer. In 2018, Bezos announced that its two-day delivery service, Amazon Prime, had surpassed 100 million subscribers worldwide.

Data: Wikipedia

Fresh numbers

"The e-tailer's e-commerce business turned in its highest sales growth in over three years during the quarter. Amazon's net sales from its online stores totaled $36.7 billion in the quarter, jumping up 25% year-over-year (YoY), excluding foreign exchange rates, per an earnings release. That's up from the 15% YoY growth it posted in Q4 2019 and the 12% YoY increase it reported in Q1 2019, as the pandemic is propelling demand for products on Amazon even as consumer spending plummets" affirms Daniel Keyes, analyst of Business Insider Intelligence, adding: "Amazon's physical store segment, which largely consists of Whole Foods, saw its sales growth rise after consecutive quarters of negative growth. The physical store segment racked up over $4.6 billion in sales in Q1 2020, growing 8% YoY, excluding foreign exchange rates. This comes after the segment's sales shrunk 1% in each of the previous two quarters, as the sudden focus on essential products like groceries appears to have driven consumers to Whole Foods as well as Amazon's online offerings."

But beyond sales and results, what any company related to our seafood sector can do is regularly check which products Amazon offers among the most popular.

You may meet a competitor or perhaps a new idea to improve your product line or marketing.

Take a look

This is what Amazon shows in the United States if you type "seafood" in the search engine: (top 10 products)

Now let's see what it shows us Amazon in the UK  if we put the same word: (top 10 products)

A certain preponderance of salmon products, preserves, smoked products and lobsters can be observed.

Amazon shows what people are looking to buy online which is working by "demand" so it is a good market thermometer if you look at it frequently. Supermarkets often display those products they want to sell and the brands they work with (own and third party) and are working more with under "offer" concept.

The world is facing a very rapid change and the COVID-19 has been a kind of RedBull to accelerate certain trends and preferences in consumers and also in the production and logistics structure.

In our "New Normal", Amazon has remained at the peak of this process as it was, during the consuming massification stage of the industrial revolution, Henry Ford for the automotive industry in 1908 with the Ford T.

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